This site is for Trade customers. Retail customers please see Puppets By Post.

About Us


The Puppet Company, now in its 22nd year, is a leading player in the gift and toy industry, renowned for its family-run values and global market dominance in quality and price. 

As the world’s leading puppet supplier, our Wilberry soft toys are also widely sold internationally. 

Our products possess a magical quality, allowing users to embrace creativity, entertainment, and fun.

Our reputation is built on three pillars:


Safety is our top priority, and we take pride in using high-quality materials, rigorous manufacturing processes, and thorough product testing.


With a customer-focused approach, we strive to offer the most competitive pricing, ensuring our puppets and soft toys are accessible to all, driven by purpose over profit.


We continuously develop exciting and imaginative products, featuring popular animals and characters, inspiring creative play and sparking imagination.

In 2017, we introduced Wilberry Toys, our sister company specializing in beautiful plush soft toys, complementing our puppet line. Both brands combine seamlessly, offering eye-catching, interactive displays suitable for all budgets.

Our mission is to promote creative play, encouraging children and adults alike to tell stories, ignite their imagination, and bring smiles to people’s faces.

Our motto remains unchanged:

Have a puppet - Have fun!

Legal Information:

“Puppet Buddies”, “Wilberry”, “Sockettes” and “CarPets” are all registered trademarks of The Puppet Company Ltd®

All puppets and soft toys meet or exceed EN71 standards.

All puppets and soft toys sold in the USA meet or exceed ASTM and CPSIA standards.

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